Virtas Partners was engaged by a Direct Mailing company to help size up synergy potential from a looming merger and then support the merger-integration planning process.
Client Need
Our Private Equity client was evaluating an investment in a direct mailing company that was exploring the acquisition of a direct competitor. The management team identified a set of potential cost synergies that our client wanted to validate during an accelerated due diligence process. Once the transaction was closed, the acquiring company hired Virtas Partners to lead integration planning and establish an integration and synergy realization program.
Tailored Solutions
- Analyzed synergy opportunities identified by management for reasonableness, viability and risks
- Identified new sources of synergies and cost
- Identified quick-win opportunities and supported planning and execution
- Created a cross-functional integration roadmap
- Implemented the integration management program including the IMO, governance, and templates & tools
- Developed workstream/functional charters, operating models, milestones and detailed task-level workplans
- Validated synergies identified pre-close and established synergy tracking
- Established and supported reporting cadence to key stakeholders
Value to Client
- Validation of synergies to include in deal underwriting
- Clear understanding of value creation opportunities
- Accelerated planning process to help realize synergies