At the Turnaround Management Association’s 2021 Distressed Investing Conference, Virtas’ David Kirshenbaum and Leah Gistenson teamed to present tips on making the most of LinkedIn when sharing industry information and insights to a relevant audience.
Highlights:
How do you actually tap into your network (and your network’s network)? How do you make sure your well-thought-out posts are actually viewed? It all comes down to engagement. LinkedIn continues to feature posts that users find interesting and relevant. It determines relevance by measuring how much engagement your post receives shortly after you publish it. You can increase this engagement (and your post’s views) by following a few simple LinkedIn Best Practices:
- Make sure your message is authentic. Utilize your “voice” in a relatable, human way. People pay more attention to posts that demonstrate emotional intelligence.
- Know your intended audience/network, and make sure the post is germane to them. If you are trying to reach people in the finance world, a post about kittens is going to sorely miss the mark (and not be shown to anyone)
- Include a “call to action.” This is especially powerful when that call to action is something your audience can respond to in the comments.
- Include a picture or a link. LinkedIn gives more attention to posts with a visual element.
- For more engagement, post a link in the comments.
- Tag relevant organizations and people. Aim for 5-10 tags and choose people and groups that are part of your intended audience.
- Utilize 3-5 #hashtags to connect to themes in your post that resonate with your audience.
- Be choosy about when you post and limit yourself to 1-2 posts per day. Posts on the weekend may not get enough early engagement to take off.
- For more attention, make your post featured at the top of your profile.
Following these steps when you post on LinkedIn will absolutely increase your “views,” your message’s reach, and your brand awareness.